Tiago Costa

Internet entrepreneur and triathlete (Ironman Finisher). Founder of WayNext – digital agency and other companies. Blogging for myself, this is not the agency voice. Welcome!

It’s really the people


Credit: Seattle Municipal Archives

Everybody knows the all too common saying that people are the most important companies asset. We have heard it everywhere, repeatedly in same places where that is really true and on most of the places when it is corporate jargon BS.

Even if you read about this a lot, you might not believe it so much deep within. You might just count this in together with every other “critical success factors” that populate the business world.

At the end of the day I have never seen a truly great product/service evolving and keeping all its greatness for long, when there is not a strong team to standing behind it. You might just get away with a fair product/service for a couple of months, but it will not last for years.

This brings me to the point that it is really the people that make all of this work or break.

It’s in fact the brain power that makes it go, as it is coordination. You can have the better team but you also need them to row into the same direction and for that you need quick and effective coordination (project management, account management or traffic manager, whatever you would like to call it) – yet, coordination is about people, not tools or money.

Author: Tiago Costa

Internet entrepreneur, Ironman Finisher and kitesurfer. Founder of WayNext – web agency and other companies. Blogging for myself, this is not the agency voice.

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