I just found a very interesting post from Seth Godin about eBooks pricing.

The pricing model he explains is a very interesting one from the author’s point of view, starting low to allow the word to spread and gradually increasing prices and once you’ve reached the best-seller stage and everybody must read it.

The only thing I believe that can back fire is the known fact that people value a lot less things they get for free – be it a service or even thin air. We all know that when we pay for something we must take the most out of it. That is why when we attend to a public seminar we don’t give it so much credit, but if we shed out 1.000 Euros to attend to that workshop, we will try to take away as much as we can – even if the quality of both events is exactly the same.

So back to Seth’s example, when the book is priced really low or even at no cost at all, it might just be seen as something that is not worth your time; or you can consider you can just came back to it anytime so you’ll just leave it for another day… Read it all here, it is a great insight.